Project Overview
Hule Stretch Ceiling & Lighting is a premium interior solutions company specializing in stretch membrane ceilings and integrated lighting systems. The brand’s mission is to bring modern, sustainable, and visually striking ceiling design to commercial and residential spaces across Indonesia.
However, their previous website didn’t fully reflect the sophistication and quality of the brand. The layout felt outdated, the user flow lacked clarity, and the overall look failed to convey the company’s premium and trustworthy image.
Solution
As a WordPress Developer, I led a full website redesign focusing on modern aesthetics, clear information flow, and conversion-oriented UX — creating a digital experience that feels elegant, credible, and human.
1. Visual Identity Refresh
Established a clean, premium tone using white space and soft blue accents.
Unified typography and layout to align with Hule’s core brand values: modern, sustainable, and professional.
2. Information Architecture Optimization
Reorganized the content to clearly explain what stretch ceilings are and why Hule stands out in the market.
Placed strategic CTAs like “View Portfolio” and “Get Started Today” throughout the page to improve conversion.
3. Portfolio & Social Proof
Designed a project grid showcasing real installations, strengthening the brand’s visual credibility.
Added trusted brand logos (Spotify, Slack, Dropbox, Webflow, Zoom) to build immediate recognition and trust.
4. Mobile-First Experience
Redesigned the mobile layout to ensure smooth navigation, balanced spacing, and proper hierarchy for on-the-go users.
5. Streamlined Contact Funnel
Simplified the inquiry process into a single step — direct WhatsApp and email integration for quick consultations.
Key Features in the Final Design
Hero section with a bold headline: “Stretch Membrane Ceiling & Lighting Premium.”
Scroll-based storytelling — from education, benefits, and portfolio to consultation CTA.
Interactive project gallery showing real client work.
Trust elements such as brand partners, testimonials, and project counts.
Impact & Outcome
The redesigned site delivered a more intuitive, modern, and credible digital experience.
Visitors engaged longer with the portfolio section, showing stronger brand interest.
Consultation conversions improved significantly due to clearer CTAs and simplified contact flow.
Insight
Designing for a physical, high-value product like stretch ceilings requires balancing visual appeal with functional clarity.
Through thoughtful UX, precise hierarchy, and refined visual tone, this redesign successfully communicates Hule’s professionalism, craftsmanship, and innovation in the modern interior design industry.
